We sometimes hear clients say things like ‘it’s just a logo (Identity)’ - big mistake!
We understand business and whether you are a small, medium or large organisation, under-valuing the importance of your brand image could be costing you sales.
Your logo design and how your brand image is applied to your stationery, signage, print communication and website tell people a lot about who your company is.
If you cut corners on the design of your own corporate identity, people will subliminally think that is how you approach business.
Your corporate identity is what defines you in your customer’s mind. They know nothing about you except for this visual representation of yourself.
It is often the decisive factor when a customer is making their choice.
To get your corporate identity right is imperative to having the best chance of winning new business.
Getting corporate identity right is what Precept specialist in.
Imagine the possibilities and commit to results
Great brands begin at the intersection of your business aspirations and your customers’ needs.
This is a time of questions, research, dialogue and insights.
An opportunity to identify the nature and purpose of your organization and imagine the possibilities. Discovery requires commitment from your decision team to achieve the best results. During this important phase, we will:
- Understand your goals, business model and dynamics of communication.
- Conduct an inventory of your brand assets and trademarks.
- Gather target audience profiles.
- Gauge brand awareness, attitudes, and trust.
- Evaluate the competitive landscape.
- Identify brand strengths and weaknesses.
- Deliver brand assessment report and recommendations.
Corporate Logo (Identity)
Creating a design that expresses a brand in a compelling and powerful way is at the heart of corporate Logo.
It becomes the image people have and the memory that endures of a product, service or company. Understanding the category, competition, marketing platforms and client requirements involved results in the development of a recognizable signature or symbol.
Through the use of type, graphics, symbols and colors a brand is born, revived or reinvented.