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Marketing

Marketing

Eighty percent or more of the marketing message used in print media and advertising are 100% ineffective.

In order to capture your prospects attention you must first give them a compelling reason to listen to your message. As simple as this may sound, most companies are guilty of simply announcing their name and list of services….

An effective message will go beyond announcing services and more into what the company has to offer to the client…and more specifically how the client will benefit from these services. This is called benefit-oriented marketing and it is almost always overlooked.

Pathfinder Graphics will help you develop a message and image that commands attention and promotes tangible benefits to your target audience in a style that significantly increases your lead generation. Here are a few types of our most popular print media and advertising projects:

  • Print Ad campaign
  • Brochures and Presentation Folders
  • Direct Mail Pieces
  • Corporate Identity (Business card, envelope, letterhead, etc.)
  • Displays (See exhibits)
  • Inserts, newsletters, templates
  • Annual Reports & Catalogs
  • Magazines & publications
  • Product & Package Design

We can deliver any print request you may have, as well as fulfill the actual printing services to assure a quality job.